June 10, 2025 - It's fairly self evident, like one of those little cards on a new broom you plan to buy, that shows you how to use a broom, but it bears addressing anyway. We're in a hyper narcissistic time, and more and more creators, writers, and artists are having to pick up the slack publishers are leaving behind when it comes to making their books or projects succeed. Self promotion via social media is becoming an essential pathway to that success, and it becomes a crucible of egomaniacal confusion, both outward and inward... there is however a way to navigate it, keep to the North Star so to speak and it's advice I got early and have found only becomes more and more relevant as I get on in my career. It's super easy: Make it about…