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Author: Gregory Manchess


One of my latest assignments was from a trusted client of many, many years. I’ve worked with...

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10 Things… Generating Ideas

Everyone at one point or another has been worried about getting a good idea. No creative person is immune to the work of generating ideas. No one. We all share a common misconception: that ideas pop into mind fully formed by themselves, fresh, new, and creative. It feels like it should be that way. We constantly hear about how this artist or that writer sat down and let it happen on the page. After all,…

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