Gucci finally figured out something we’ve all known for ages… Science Fiction is cool! Gucci has just released preview images of their upcoming Fall/Winter 2017 collection, title ‘Gucci and Beyond‘.
The ad campaign, shot and filmed by Glen Luchford, pulls directly from classic SF films and shows, such as ‘The Creature from the Black Lagoon, Star Trek, Ray Harryhausen, Forbidden Planet and many others.
Although the campaign relies heavily on the imagery created by a slew of talented artists from our past, the Gucci clothing actually blends incredibly well with these sets, creating a bizarre, light-hearted and eccentric look that is surprisingly appropriate.
The trend of fashion houses looking towards the SF&F genre for inspiration is nothing new. In fact, even Prada’s latest collection utilizes the art of the inimitable James Jean. More on that HERE.
Take a peek at the ‘Gucci and Beyond’ campaign below. And be sure to check out the short video at the end to really see it all come to life!